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Rotarians and others offer their
perspective on the venerable ethical yardstick. The Test belongs
where it originated: In the business world. A test for everything we
think, say, or do-how ambitious! Such a tool must surely be the work
of a prophet or great spiritual leader or of some high-minded
R.I. committee that meets in Evanston. Instead, the 4-Way Test was a
tiny, unassuming spin-off of what were perhaps the most difficult
years in U.S. economic history: the Great Depression.
Herbert Taylor as in 1932, an executive with a large and relatively
secure company in whose employ he might well have ridden out the
storms of the late 1920s and early 30s. He chose, however, to
purchase a small kitchen-utensil manufacturing company and take
chances in an already crowded industry with a market that would
support only the very best.
From the outset, Taylor recognized that the smallest mistake would
probably be his last. There was no room for bad calls or poor
judgment. He needed an advantage that could take him beyond a
quality product, hard work, and his share of good luck.
After considerable thought and consulting with his employees, he
proposed a relatively simple four-part test, a filter through which
he and his colleagues could pass every question and decision they
would four fundamental, doing-business questions. Simply and
succinctly, they addressed the issues of truth and fairness, of
building friendships and accruing benefits.
Whatever else may have been involved in the ways of products and
practices, the combination worked. The company-and its chief
executive survived and flourished. Indeed, Herbert Taylor would
become, some 20 years later, president of Rotary International, and
in the course of his year of service would give to Rotary the
copyright to his "test".
Today, The 4-Way Test is as much a part of Rotary as is the luncheon
of the gear-wheel emblem. Its blue-and-gold banner hangs in the
Rotary club meeting rooms around the world.
"Of the
things we think, say or do:
- Is it
the TRUTH?
- Is it
FAIR to all concerned?
- Will
it build GOODWILL and BETTER
FRIENDSHIPS?
- Will
it be BENEFICIAL to all concerned?"
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